Counting Change: Additional Statistics

January/February 2004

This month's issue

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Counting Change:
Additional Statistics

The following are additional statistics collected by Colored Stone's annual retailer survey, including a breakdown by region: Northeast, Southeast, Midwest, Northwest, Southwest.

What colored stones do retailers think will be more popular in 2004?
1.	Blue Sapphire	32%
2.	Tanzanite	28%
3.	Fancy Sapphire	12%
4.	Emerald	8%
5.	Peridot	8%
6.	Ruby	8%
7.	Pink Tourmaline	8%
8.	Blue/Green Tourmaline	8%

Regional Breakdown

Northeast

Top Five Gemstones
1.	Blue Sapphire
2.	Ruby
3.	Emerald
4.	Tanzanite
5.	Amethyst

Most Popular Price Points
30%	Less than $500
30%	$500 - $999
10%	$1,000 - $1,999
10%	$2,000 +

Product Mix
56%	Diamonds
33%	Colored Stones
11%	Other

Colored Stone Jewelry Sales are:
30%	UP
30%	DOWN
40%	SAME

Southeast

Top Five Gemstones
1.	Blue Sapphire
2.	Emerald
3.	Ruby & Tanzanite (tie)
4.	Amethyst

Most Popular Price Points
9%	Less than $500
27%	$500 - $999
27%	$1,000 - $1,999
27%	$2,000 +

Product Mix
58%	Diamonds
29%	Colored Stones
13%	Other

Colored Stone Jewelry Sales are:
18%	UP
36%	DOWN
36%	SAME

Midwest

Top Five Gemstones
1.	Blue Sapphire
2.	Ruby
3.	Tanzanite
4.	Emerald & Amethyst (tie)

Most Popular Price Points
50%	Less than $500
17%	$500 - $999
25%	$1,000 - $1,999
8%	$2,000 +

Product Mix
62%	Diamonds
23%	Colored Stones
15%	Other

Colored Stone Jewelry Sales are:
50%	UP
25%	DOWN
25%	SAME

Northwest

Top Five Gemstones
1.	Blue Sapphire & Tanzanite (tie)
2.	Peridot
3.	Amethyst & Fancy Sapphire (tie)

Most Popular Price Points
43%	Less than $500
28%	$500 - $999
28%	$1,000 - $1,999
0%	$2,000 +

Product Mix
44%	Diamonds
42%	Colored Stones
14%	Other

Colored Stone Jewelry Sales are:
28%	UP
28%	DOWN
43%	SAME

Southwest

Top Five Gemstones
1.	Blue Sapphire
2.	Amethyst
3.	Ruby
4.	Tsavorite Garnet
5.	Tanzanite

Most Popular Price Points
22%	Less than $500
33%	$500 - $999
11%	$1,000 - $1,999
11%	$2,000 +

Product Mix
56%	Diamonds
34%	Colored Stones
10%	Other

Colored Stone Jewelry Sales are:
33%	UP
11%	DOWN
55%	SAME

January/February 2004
• Style: Winner's Circle
• Style: Shapes of Things to Come
• Selling: Counting Change
• Sources: Book Highlights - Tanzanite: Purple Majesty

• Bonus: Future Industrial Trends

• News & Updates
• In This Issue

• Main Article: Counting Change

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